From August 25 to 27, 2025, the highly anticipated China Machinery Industry (Russia) Brand Exhibition was successfully held at the Timiryazevsky Exhibition Center in Moscow, Russia. As a key platform for Chinese machinery enterprises to expand into the Russian and Eastern European markets, this exhibition fully demonstrated the technological strength and brand charm of China’s machinery industry, and built an efficient communication bridge for Sino-Russian cooperation in the machinery sector.
During the three-day exhibition, our company made a brilliant appearance with an exclusive 18-square-meter booth, focusing on displaying high-quality machinery products covering multiple fields. These products were highly aligned with the exhibition’s core scope, which includes electrical equipment, construction machinery, agricultural machinery, construction equipment and materials, machine tools, general equipment, packaging equipment, as well as machinery and spare parts. The booth attracted a large number of local Russian buyers, distributors, and representatives from industry associations, as well as visitors from neighboring countries. Our staff provided detailed introductions to the performance advantages, innovative features, and after-sales service systems of various product series through physical product displays, technical parameter explanations, and application scenario demonstrations, effectively enhancing the brand’s recognition and influence in the local market.
This exhibition not only provided us with a valuable opportunity to directly face the needs of overseas customers and accurately connect with the market, but also enabled us to gain in-depth insights into the latest development trends, policy orientations, and consumption trends of the machinery market in Russia and Eastern Europe. During the exhibition, our company reached preliminary cooperation intentions with a number of potential customers, and conducted in-depth discussions on product procurement, technical cooperation, regional agency, and other matters, laying a solid foundation for the subsequent expansion of overseas business. Meanwhile, through exchanges and interactions with other participating enterprises in the industry, we also absorbed advanced market operation experience and technological innovation ideas, which provided important references for the company’s future product upgrading and market layout.
In the future, taking this exhibition as an opportunity, we will continue to deepen our presence in the machinery markets of Russia and Eastern Europe, continuously optimize our product structure, improve our technical level, and provide higher-quality products and services to meet the needs of overseas customers, thereby contributing to the higher-quality development of Chinese machinery brands in the international market.
